Brand Building Programs And Strategies

The ABC of Brand Building And Program Strategy
Utilize the Advertising Mediums:
Earning brand recognition is the first step.As soon as people recognize your brand you should find out effective ways to make them remember your brand. You should occupy a place in the customer's mind by using all the existing advertising mediums.This is very important to spread awareness and building brand loyalty.

Develop Good Customer Relationship:
When a new customer buys your product or service you should focus on how to establish and maintain a good relationship with the customer so that he/she keeps coming back to you.You should maintain the relationship by use of telephone,emails or direct mails.

Go for Re-branding:
At time you can go for re-branding so that the customers don't get bored. You can try new packaging.A good example of this is Maggi,which used to come in a single packing form initially.Later Maggi was reintroduced in a double packing form.You can also introduce a scheme reducing the price.

Brand loyalty is also associated with supporting a good cause.You will see people who remain loyal to a brand because the brand supports some good social cause for the improvement of the general public.

One source of negative feedback you can always count on is going to be from your competitors. One guy always wants to win, and winning in this case would be selling more, or providing more service. To combat this negative feed back, and gain the respect of your consumers, you will need to know your competitors product well. What differentiates there product from yours? What main points are they focusing on that is helping there product to sell well?
We see this competitor negativity often in over the counter aches and pain medication. One popular company is known to be the, "headache," medicine. This company advertises that they can take away any type of headache including severe migraines. Their competitor's then use their advertising against this company by advertising that their pain medication will not only work on headaches, but on all bodily aches. You will find similar competition when entering the market and it is best to be prepared ahead of time.