Your Channel Partner And Sales

As the second part of the equation, for this process to go smoothly, all sales leads must be passed through a single lead management system like LeadMaster. This provides those with authorized access real-time updates of any and all leads; it helps marketing know the effectiveness and the ROI of their lead generation programs; it minimizes outdated information in your database; and the channel manager can finally track which partners are following up on leads and which aren't.

Thus, the problem of tracking ROI and channel loyalty is solved with a dedicated "lead driver," and a single lead management system that you and your channel share.  But this is not the only benefit of having a unified lead management system. This approach can also benefit your partner sales reps. Here's an example.  When a partner leaves the company and a new rep is hired, the lead driver gives them a call, tells them about the leads they'll be working and walks them through the lead management system. By having up-to-date information about their leads in a system that is easy-to-use, the new rep can come up to speed quickly.

Keeping them up to date with the company's activities might also help in motivating them since they use such information to their advantage. Promoting internal contests or other friendly business contests that would involve all partners would surely spark fire and motivate them to perform their work faster and better. Incentives in the form of activities, events and goings-on inside the company can also give the same results. Commission programs and good per-sell rates can even better motivate these partners to perform their best. After all, companies operate under the principles of capitalism which means they need to be profitable to be able to grow.

Instating programs, training sessions, seminars and other skill development events gives them the idea that the parent company will provide them with everything they need to learn about the job as well as supporting partners with the information they require. Back these events with giveaways. Free stuff always gets the good side any person especially after a hard days work